Profil Dosen
Nama
Dessy Kurnia Sari, S.E., M.Bus(Adv), Ph.D
Jenis Kelamin
Perempuan
Status
PNS
Jabatan
Lektor Kepala
Unit
Manajemen
Fakultas
FAKULTAS EKONOMI
Pangkat/Gol
III/c - Penata
Pendidikan
#JenjangGelarNamaJurusanTahun Lulus
1S1S.E.Universitas AndalasManajemen2004
2S2M.BussThe University of QueenslandPemasaran2008
3S3Ph.DThe University Of Western AustraliaPemasaran2016
Penelitian
#JudulTahunJenis/Hasil Karya Ilmiah~
1Analisis Positive Dan Negative Emotions Dalam Digital Ordering Experiences Pada Restoran Bernuansa Etnik2023Humaniora Dan Pendidikan
2Analisis Mega Dan Micro Social Media Influencer Dan Pengaruhnya Dalam Promosi Produk Umkm2023Sosial Humaniora, Seni Budaya Dan Pendidikan
3Pelatihan Social Media Marketing Bagi Pelaku Usaha Penyandang Disabilitas Yang Tergabung Dalam Karajoelok2023Humaniora Dan Pendidikan
4Modal Sosial Dan Pembelajaran Dari Kegagalan Inovasi Dalam Konteks Usaha Rintisan Minangkabau2023Sosial Humaniora, Seni Budaya Dan Pendidikan
5Perilaku Konsumen Muslim2022Sosial Humaniora
6Inovasi Bisnis Keluarga Di Masyarakat Muslim Matrilineal Minangkabau2022Sosial Humaniora
7Analisa Parasocial Interaction, Persuasion Knowledge Dan Social Anxiety Orang Tua Muslim Milenial Dengan Anak Berkebutuhan Khusus Dalam Pemilihan Produk Makanan2022Sosial Humaniora
8Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Dan Anti-consumption Produk Lokal Di Media Sosial2022Sosial Humaniora, Seni Budaya Dan Pendidikan
9Analisis Faktor – Faktor Pemicu Boikot Produk Di Indonesia : Perspektif Religius Dan Non-religius2022Sosial Humaniora
10Pengantar Manajemen Dalam Konteks Umkm Dan Start-up2022Sosial Humaniora
11Analisa Consumer Well-being Dalam Menggunakan Batik Tanah Liek Pertandingan Masyarakat Minangkabau Di Lndonesia Dan Malaysia2021Soshum
12Efektifitas Inkubasi Bisnis Dan Ketakutan Terhadap Kegagalan Pada Startup Di Masa Krisis2021Sosial Humaniora
13Investigating Consumers' Smart Experience Co-creation (sec), Smart Servicescape, And E-service Quality (e-sq) During The Covid 19 Pandemic: A Study Of Smes In West Sumatra2020Sosial Humaniora
14An Examination Ofadvertising Value In Building Brand Awareness By Using Mobile Marketing:the Case Oftraditional Food Brands Targeting Children In West Sumatra2019Economics
15An Examination Of Advertising Value In Building Brand Awereness By Using Mobile Marketing: The Case Of Traditional Food Brands Targeting Children In West Sumatera2019Sosial Humaniora
16"the Effectiveness Of Islamic Branding In Non-food Products For Indonesian Muslim Consumers"2018Economics
17Pemberdayaan Organisasi Orang Tua Dengan Anak Autisma (aorta) Untuk Pemasaran Makanan Anak Berkebutuhan Khusus Di Sumatera Barat2018Economics
18Transformasi Usaha Kecil Menengah Melalui Innovation Outcomes2017Economics
19Peran Religiositas Islam Dalam Memengaruhi Perilaku Konsumen Mengurangi Sampah Makanan; Perluasan Theory Of Planned Behavior Dan Norm Activation model2024Sosial Humaniora, Pendidikan, Seni, Dan Budaya
20Analisis Minat Memboikot Produk Asing Dan Peluang Pengembangan Produk Lokal Indonesia: Pendekatan Teori S-o-r Dan Moral Intensity News Framing2024Sosial Humaniora, Pendidikan, Seni, Dan Budaya
21Pengaruh Pemasaran Media Sosial Pada Gamifikasi Dan Minat Generasi Z Untuk Membayar Harga Premium: Sebuah Studi Tentang Ojol The Game2024Sosial Humaniora, Pendidikan, Seni, Dan Budaya
22Analisis Cultural Acceptance Pada Digital Food Shopping: Perbandingan Indonesia Dan Saudi Arabia (lanjutan)2024Sosial Humaniora
23Peran Kompetensi Digital Dalam Orientasi Berwirausaha, Keyakinan Diri, Dan Minat Berwirausaha Mahasiswa Berlatar Stem Dan Non-stem2024Ekonomi Dan Sumber Daya Manusia
24Bisnis Digital : Konteks Usaha Rintisan Dan Umkm2024Sosial Humaniora
25Analisis Social Media Participation Serta Pengaruhnya Terhadap Digital Entrepreneurship Intention Dan Psychological Empowerment Pada Wirausahawan Dengan Disabilitas2024Sosial Humaniora
26Analisis Cultural Acceptance Pada Digital Food Shopping: Perbandingan Indonesia Dan Saudi Arabia2024Sosial Humaniora
27Kewirausahaan Islam Sebagai Sumber Resiliensi: Implikasinya Pada Pembelajaran Dari Kegagalan Dan Kesejahteraan Berwirausaha Kaum Muda2025Ekonomi Dan Sumber Daya Manusia
28Analisis Nilai Konsumsi Dalam Perilaku Pembelian Online Pada Produk Pertanian Dan Olahan Hasil Pertanian Lokal: Integrasi Kerangka Individu Dan Kolektif2025Ekonomi Dan Sumber Daya Manusia
29Peran Resiliensi Dalam Pembelajaran Dari Kegagalan Inovasi, Dan Kesejahteraan Berwirausaha Kaum Muda: Perbandingan Pelaku Usaha Rintisan Dan Usaha Keluarga Berliterasi2025Sosial Humaniora
30Analisis Well-being Perception Dan Behavior Intention Konsumen Muda Pada Restoran Tradisional Minang Dengan Pendekatan Teori Lovemarks Dan Experiential Values2025Ekonomi Dan Sumber Daya Manusia
31Investigasi Praktik Bagi Hasil Dan Kesuksesan Berwirausaha Pada Kewirausahaan Minangkabau: Suatu Telaah Fenomenografi Berbasis Institusi Dan Moral Ekonomi Islam2025Ekonomi Dan Sumber Daya Manusia
32Penerapan Pemasaran Digital Dalam Strategi Green Marketing Menuju Kemandirian Umkm Disabilitas2025Ekonomi Dan Sumber Daya Manusia
Pengabdian
#JudulTahunJenis Pengabdian
1Implementasi Inovasi “baraka” Untuk Kewirausahaan Penyandang Disabilitas2019PENGABDIAN KEMITRAAN MASYARAKAT
2Sosialisasi Penerapan Mobile Marketing Dan Perbaikan Packing Pada Produsen Produk Sala Pariaman Untuk Menunjang Pariwisata Sumatera Barat2019PENGABDIAN FAKULTAS EKONOMI
3Repositioning Karya Persatuan Penyandang Disabilitas Indonesia (ppdi) Kota Padang Dengan Strategi Imc Dan Standarisasi Produk2019PENGABDIAN MASYARAKAT IPTEK BERBASIS DOSEN DAN MASYARAKAT
4Transformasi Ukm Strategi Produksi, Manajemen Keuangan, Dan Pemasaran Digital Pada Usaha Rajut Krousyela2024PROGRAM KEMITRAAN MASYARAKAT MEMBANTU USAHA BERKEMBANG (PKM-MUB)-2024
5Pelatihan Peningkatan Motivasi Berwirausaha Dan Perbaikan Website Dan Media Sosial Untuk Kemajuan Usaha Calon Wirausahawan Dengan Disabilitas2024MANDIRI PENGABDIAN 2024
6Pengelolaan Ikan Patin Pada Si Pujuk Farm Dan Ekspansi Bisnis2025Pengabdian Masyarakat Berbasis Departemen/Koordinator
Buku
#JudulTahunISBNPenerbit
1Manajemen Pemasaran Di Era Digital20239786230804861Rajawali Pers
2Perilaku Konsumen Muslim20229786233726498Rajawali Pers
3Pengantar Manajemen Dalam Konteks Umkm Dan Start-up20229786233727075Rajawali Pers
Publikasi Scopus
#JudulNama JurnalVolumeHalamanTanggal Publikasi
1Entrepreneurial Fear Of Failure And Well-being Of Incubated And Non-incubated Startups During CrisesJournal of Science and Technology Policy Management15948-96226 August 2024
2A Systematic Review Of Customer Sharia Compliance Behaviour In Islamic Banks: Determinants And Behavioural IntentionJournal of Islamic Marketing151013-10347 March 2024
3Sustainable Development Of Islamic Banks By Creating Islamic Branding: Challenges, Importance, And Strategies Of Islamic BrandingInternational Journal of Sustainable Development and Planning19637-6501 February 2024
4Examining Incubated And Nonincubated Startups From Fear Of failure And Entrepreneurial Well-being During CrisesInnovation and Management Review21286-30111 December 2024
5How Information Quality Bridges The Link Between Food Safety Concerns And Purchase Intentions: A Conceptual FrameworkStudies in Systems Decision and Control516199-2101 January 2024
6Investigating Young Consumer’s Boycott Behavior In An Emerging MarketCogent Business and Management11-1 January 2024
7Antecedent And Consequences Of Brand Love: A Conceptual In Behavioral LoyaltyStudies in Systems Decision and Control5171051-10671 January 2024
8Impulsivity And Entrepreneurial Fear Of Failure In A Muslim Society: Some Insights From Startups During Crises In An Emerging Market EconomySpringer Proceedings in Business and Economics-15-351 January 2023
9Role Of Female Successors In Family Business Innovation: Some Insights From The Largest Matrilineal Muslim SocietySage Open13-1 October 2023
10Entrepreneurial Fear Of Failure During Crises: Some Insights From Opportunity-driven Entrepreneurs In A Muslim Ethnic Group In IndonesiaContributions to Management Science-229-2501 January 2022
11An Evaluation Of Social Media Advertising For Muslim Millennial ParentsJournal of Islamic Marketing121835-18531 January 2020
12Earthquakes, Fear Of Failure, And Wellbeing: An Insight From Minangkabau EntrepreneurshipInternational Journal of Disaster Risk Reduction51-1 December 2020
13Business Incubator Effectiveness And Commercialization Strategy: A Thematic AnalysisJournal of Science and Technology Policy Management12176-1921 January 2020
14Boycotting Foreign Products: A Study Of Indonesian Muslim ConsumersJournal of Islamic Marketing816-341 January 2017
15Creative Industries’ Business Strategies During Crises: Insights From Incubated Small Business StartupsForesight27477-49021 April 2025
16Investigating Household Food Waste In Indonesia: An Extended Norm Activation ModelJournal of Infrastructure Policy and Development8-1 January 2024
17Creative Industries’ Business Strategies During Crises: Insights From Incubated Small Business StartupsForesight27477-49021 April 2025
18Policy Gaps In Digital Food Innovation: Exploring Mse Roles, Trust Challenges And Consumer ExpectationsJournal of Science and Technology Policy Management--1 January 2025
19From Food Authenticity To Post-experience Behavior: Young Tourist’s Choices Of Ethnic RestaurantsConsumer Behavior in Tourism and Hospitality--1 January 2025
20Traditional Attire And Political Statement: A Case Study Of Indonesia's First Female SpeakerPalgrave Handbook of Fashion and Politics-211-22515 October 2024
21Examining Incubated And Nonincubated Startups From Fear Of Failure And Entrepreneurial Well-being During Crises Innovation & Management Review/Emerald(not set)-5 April 2024
22Investigating Young Consumer’s Boycott Behavior In An Emerging MarketCogent Business and Management/ Taylor and Francis111-186 June 2024
23Creative Industries’ Business Strategies During Crises: Insights From Incubated Small Business Startups Emerald / FORESIGHT(not set)-6 November 2024
24Sustainable Development Of Islamic Banks By Creating Islamic Branding: Challenges Importance, And Strategies Of Islamic BrandingInternational Information and Engineering Technology Association19637-65028 February 2024
25Generational Cohort And Technology Readiness And Acceptance Of Artificial Intelligence Among Young High-growth EntrepreneursEmerald Publishing01-218 September 2025
26Digital Transformation In Msmes: The Role Of Social Media Marketing And Brand Resonance Value In Increasing The Repurchase Intention Of Digital Food Platform CustomersInternational Journal of Data and Network Science(not set)-7 August 2025
Publikasi WoS
#JudulNama JurnalHalamanTahunDikutip
1Entrepreneurial fear of failure and well-being of incubated and non-incubated startups during crisesJournal Of Science And Technology Policy Management948-96220248
2Examining incubated and nonincubated startups from fear of failure and entrepreneurial well-being during crisesInnovation & Management Review286-30120243
3Investigating young consumer's boycott behavior in an emerging marketCogent Business & Management-20240
4A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intentionJournal Of Islamic Marketing-20234
5Role of Female Successors in Family Business Innovation: Some Insights From the Largest Matrilineal Muslim SocietySage Open-20232
6Exploring Gender Differences of Business Owners in Relation to Marketing Campaigns and Strategic Orientations2nd International Conference On Gender, Culture And Society, 2nd Icgcs179-19820230
7An evaluation of social media advertising for Muslim millennial parentsJournal Of Islamic Marketing1835-1853202119
8Business incubator effectiveness and commercialization strategy: a thematic analysisJournal Of Science And Technology Policy Management176-192202119
9Earthquakes, fear of failure, and wellbeing: An insight from Minangkabau entrepreneurshipInternational Journal Of Disaster Risk Reduction-20209
10Exploring the Effects of Islamic Religious Images and Product Quality in Selling Non-Food ProductsProceedings Of The Third Padang International Conference On Economics Education, Economics, Business And Management, Accounting And Entrepreneurship (piceeba 2019)405-41020190
11Boycotting foreign products: a study of Indonesian Muslim consumersJournal Of Islamic Marketing16-34201722
Publikasi GS
#JudulNama JurnalDikutip
1Analysis Of The Effect Of Promotion And Product Innovation On Consumer Purchase Decisions In Digital Technology-based Micro And Small Enterprises In Padang CityInternational Conference on Entrepreneurship, Leadership and Business …, 20240
2Inertia, Innovation Failures, And Learning From Innovation Failures: Some Insights From Mses In An Emerging Market EconomyInstitutional Inertia: Theory and Evidence, 339-350, 20240
3A Systematic Review Of Customer Sharia Compliance Behaviour In Islamic Banks: Determinants And Behavioural IntentionJournal of Islamic Marketing 15 (4), 1013-1034, 202431
4Sustainable Development Of Islamic Banks By Creating Islamic Branding: Challenges, Importance, And Strategies Of Islamic Branding.International Journal of Sustainable Development & Planning 19 (2), 202410
5Examining Incubated And Nonincubated Startups From Fear Of Failure And Entrepreneurial Well-being During CrisesInnovation & Management Review 21 (4), 286-301, 20243
6Penerapan Social Media Marketing Di Era Digital Untuk Kemajuan Umkm Disabilitas Di Kota PadangJurnal Hilirisasi IPTEKS 7 (1), 1-14, 20240
7How Information Quality Bridges The Link Between Food Safety Concerns And Purchase Intentions: A Conceptual FrameworkAI in Business: Opportunities and Limitations: Volume 2, 199-210, 20240
8Faktor-faktor Pendorong Konsumsi Musik Genre Metal Pada Generasi Millennial Berdasarkan Prinsip HeavinessJournal Publicuho 7 (2), 484-491, 20240
9The Effects Of Organizational Inertia And Dynamic Capability On Firm Performance: Business Model Innovation As A Mediating Variable At Small Industry Of Rendang In West SumateraDinasti International Journal of Education Management And Social Science 5 …, 20240
10Innovation In Making Wet Noodles From Local Ingredients: Assistance To The Use Of Natural Coloring In The Pkk Community In Nagari Padang Toboh UlakanAndalasian International Journal of Social and Entrepreneurial Development 4 …, 20240
11Faktor Pendorong Konsumsi Musik Metal Pada Generasi Millennial Di Kota Jambi Berdasarkan Heaviness: Suatu Analisa TematikCantata Deo: Jurnal Musik dan Seni 2 (1), 25-37, 20240
12Investigating Young Consumer’s Boycott Behavior In An Emerging MarketCogent Business & Management 11 (1), 2362444, 20249
13Antecedent And Consequences Of Brand Love: A Conceptual In Behavioral LoyaltyArtificial Intelligence (AI) and Customer Social Responsibility (CSR), 1051-1067, 20241
14Exploring Gender Differences Of Business Owners In Relation To Marketing Campaigns And Strategic OrientationsKnE Social Sciences, 179–198-179–198, 20240
15Entrepreneurial Fear Of Failure And Well-being Of Incubated And Non-incubated Startups During CrisesJournal of Science and Technology Policy Management, 202312
16Perilaku Brand Switching Konsumen Yang Berlangganan Disney Plus Hotstar Di Kota PadangEquilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi 12 (1), 33-45, 20234
17Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, Dan Loyalitas Nasabah Pada Perbankan SyariahJesya (Jurnal Ekonomi Dan Ekonomi Syariah) 6 (2), 2301-2316, 202312
18Inovasi Produk, Kreativitas, Orientasi Berwirausaha, Orientasi Pasar, Lokasi Dan Keberhasilan UsahaJournal Publicuho 6 (3), 908-915, 20233
19Analisis Service Quality Dan Customer Perceived Value Terhadap Customer Satisfaction Melalui Customer Trust Sebagai Variabel MediasiJournal Publicuho 6 (4), 1301-1310, 20233
20Organizational Structure, Governance, Leader Characteristics And Organizational Performance: Case Study Of Sinergy Tani And Harapan Gumanti Farmers Group In Gumanti Valley …Business and Investment Review 1 (5), 146-155, 20231
21Role Of Female Successors In Family Business Innovation: Some Insights From The Largest Matrilineal Muslim SocietySage Open 13 (4), 21582440231210501, 20235
22Penerapan Teknologi Video Pembelajaran Jarak Jauh Mengenai Kewirausahaan Dan Pemanfaatannya Sebagai Media Edukasi Bagi Remaja Sman 3 Batusangkar, Sumatera BaratWarta Pengabdian Andalas 30 (4), 789-797, 20230
23A Systematic Review Of Customer Sharia Compliance Behaviour In Islamic Banks: Determinants And Behavioural IntentionJournal of Islamic Marketing, 20232
24Analisis Perceived Quality Dalam Memediasi Pengaruh Food Safety Concerns Terhadap Purchase Intention Makanan Lokal Di Kota MedanProsiding Seminar Nasional Forum Manajemen Indonesia-e-ISSN 3026-4499 1, 759-768, 20230
25Pengaruh Brand Experience Dan Brand Engagement Terhadap Brand Loyalty Dengan Brand Trust Sebagai Variabel MediasiJurnal Informatika Ekonomi Bisnis, 554-558, 20236
26Innovation Failure And Learning From Innovation Failure In Micro, Small And Medium Enterprises (msmes): A Qualitative ApproachEnrichment: Journal of Management 13 (5), 2769-2775, 20230
27The Impact Of Destination Image, Novelty Seeking, Involvement Seeking And Tourist Satisfaction On Edutourism Tourists’ Revisit IntentionJurnal Informatika Ekonomi Bisnis, 1525-1534, 20231
28Impulsivity And Entrepreneurship During And Post-pandemic CrisesRSF conference series: business, management and social sciences 2 (1), 71-77, 20223
29The Impact Of Trust, Knowledge Sharing, And Affective Commitment On Sme Innovation PerformanceJournal of Governance and Integrity 5 (2), 267-274, 202230
30Entrepreneurial Fear Of Failure During Crises: Some Insights From Opportunity-driven Entrepreneurs In A Muslim Ethnic Group In IndonesiaStrategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers, 229-250, 202213
31An Effort To Enhancing Consumer Purchase Intention Post-covid 19 In The Pilgrimage And Small-pilgrimage Service Provider Of BonitaJurnal Mantik 6 (3), 3033-3040, 20220
32Pengaruh Penerapan Digital Marketing, Customer Relationship Marketing, Kualitas Produk Dan Harga Terhadap Volume Penjualan Umkm Rendang Di Sumatera BaratSang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 8 (4), 1036-1047, 20221
33Modal Spiritual Dan Kewirausahaan : Suatu Telaah Spiritual Dan Kegagalan Inovasi Pada Usaha RintisanKonferensi Nasional Klaster dan Hilirisasi Riset Berkelanjutan (KN-KHRB …, 20220
34Karya Rekaman Video " Penyandang Disabilitas Mampu Berkarya Nyata"-0
35Analisis Faktor – Faktor Pemicu Boikot Produk Di Indonesia : Perspektif Religius Dan Non-religius-0
36Pengaruh Penerapan Digital Marketing, Customeer Relationship Marketing, Kualitas Produk Dan Harga Terhadap Volum Penjualan Umkm Rendang Di Sumatera BaratSANG PENCERAH (Jurnal Ilmiah Universitas Muahmmadiyah Buton), 1036-1047, 20220
37Analisa Efek Parasocial Interaction (psi) Pada Minat Membeli Produk Di Media SosialSeminar Hasil Hibah Penelitian Fakultas Ekonomu dan Bisnis Departemen …, 20220
38An Evaluation On The Use Of Youtube Advertisements In Targeting Millennials In A Digital EraINTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP LEADERSHIP AND BUSINESS …, 20220
39Entrepreneurial Fear Of Failure In Incubated And Non-incubated Start Up3rd International Conference on Business, Economics and Finance (ICBEF) 2021, 20220
40Kebutuhan Bermedia Sosial Bagi Orang Tua Milenial Sebagai Konsumen Pada Era Digital-0
41Impulsivity And Entrepreneurial Fear Of Failure In A Muslim Society: Some Insights From Startups During Crises In An Emerging Market EconomyGIMAC 13: The 13th Global Islamic Marketing Conference, 20221
42Indonesian Millenial Muslim Women Behavioral Intention On Sustainable Modest Fashion Consumption: The Application Of Extended Theory Of Planned Behavior13th Global Islamic Marketing Conference, 20220
43Perilaku Konsumen Muslim-0
44The Impact Of Trust, Knowledge Sharing And Affective Commitment On Sme Innovation PerformanceJournal Of Governace and Integrity, 113-128, 202235
45Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Dan Anti-consumption Produk Lokal Di Media SosialKonferensi Nasional Klaster dan Hilirisasi Riset Berkelanjutan (KN-KHRB …, 20220
46Analisa Parasocial Interaction, Persuasion Knowledge Dan Social Anxiety Orang Tuamuslim Milenial Dengan Anak Berkebutuhan Khusus Dalam Pemilihan Produk MakananHibah Penelitian, 20220
47Impulsivity And Enterpreneurship During And Post-pandemic CrisiesInternational Conference on Industrial and Systems Engineering, Technology …, 20220
48An Analysis Of Msmes Readiness In Implementing Social Media Marketing In Indonesia13 th Global Islamic Marketing Conference, 20220
49The Effectiveness Of Blended Learning: The Impact Of Student’s Characteristics And Digital Literacy On Student PerformanceThe 3rd International Conference on Educational Development and Quality …, 202120
50Covid-19 Outbreak Effects On Leadership, Job Satisfaction And Turnover Intention: A Mediating Model Of Indonesian Banking SectorInternational Journal of Industrial Management 10, 113-128, 202176
51Covid 19 Pandemic: Enhancing Customer Loyalty To The Existence Of Traditional MarketEnrichment: Journal of Management 12 (1), 152-157, 202110
52Inkubasi Industri Mikro Dan Badan Usaha Milik Nagari Di Nagari Sungai KamuyangJurnal Hilirisasi IPTEKS 4 (2), 110-117, 20211
53Pengaruh Rebranding Dan Persepsi Kualitas Terhadap Loyalitas Konsumen Dengan Citra Merek Sebagai Variabel Mediasi (studi Pada Pemirsa Tvri Kota Padang)Jurnal Menara Ekonomi: Penelitian dan Kajian Ilmiah Bidang Ekonomi 7 (1), 20217
54Karya Rekaman Video "budgeting"-0
55Entrepreneurial Fear Of Failure During Crises: Some Insight From Opportunity-driven Entrepreneurs In A Muslin Ethnic: Group In IndonesiaStrategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers, 280, 20210
56Temuan Kolaborasi Peneliti Dua Negara, Ternyata Membeli Batik Minang Dapat Membuat Bahagia-0
57Marketing Plan-0
58An Evaluation Of Brand Cultual Symbolism, Brand Authenticity, And Consumer Well-being In Minangkabau ConsumersThe 5th International Conference on Business & economic, 20210
59Pengaruh Rebranding Dan Persepsi Kualitas Terhadap Loyalitas Konsumen Dengan Citra Merek Sebagai Variable Mediasi (studi Pada Pemirsa Tvri Kota Padang)Jurnal Menara Ekonomi: Penelitian dan Kajian Ilmiah Bidang Ekonomi, 77-89, 20210
60Millenial Non-muslim Indonesian's Perception Toward Halal Products Advertisement In Social Media11th Global Islamic Marketing Conference, 20210
61Pendiri Dan Pengagas Wadah Karajo Elok.com-0
62Respon Konsumen Terhadap Image Appeal Iklan Di Media Sosial: Studi Pada Instagram Ukm Rendang Gadih PayakumbuhJurnal Pemasaran Kompetitif 3 (3), 17, 20202
63An Evaluation Of Social Media Advertising For Muslim Millennial ParentsJournal of Islamic Marketing 12 (9), 1835-1853, 202070
64Pengaruh Family Business Image Promotion Soraya Bedsheet Terhadap Social Media Engagement Dengan Brand Authenticity Dan Consumer-company Identification Sebagai Variabel Mediasi …Jurnal Apresiasi Ekonomi 8 (2), 221-2340
65Earthquakes, Fear Of Failure, And Wellbeing: An Insight From Minangkabau EntrepreneurshipInternational Journal of Disaster Risk Reduction 51, 101815, 202026
66Business Incubator Effectiveness And Commercialization Strategy: A Thematic AnalysisJournal of Science and Technology Policy Management 12 (2), 176-192, 202053
67The Muslim Traveller’s Destination ChoiceProceedings of Tourism Development Centre International Conference, 184-191, 20200
68Analisis Keputusan Konsumen Pada Ritel Dengan Positioning Lokal Di Kota PadangJurnal Manajemen Stratejik dan Simulasi Bisnis 1 (1), 21-48, 20201
69Analisis Pengaruh Electronic Word Of Mouth Dan Servicescape Terhadap Revisit Intention Yang Dimediasi Oleh Destination Image (study Pada Objek Wisata Di Kota Payakumbuh)Jurnal Saintekom: Sains, Teknologi, Komputer dan Manajemen 10 (1), 53-64, 20206
70The Effect Of Brand Equity On Brand Trust With Brand-0
71Pengaruh Family Business Image Promotion Soraya Bedsheet Terhadap Social Media Engagement Dengan Brand Authenticity Dan Consumer-company Identification Sebagai Variabel Mediasi …Jurnal apresiasi ekonomi 8 (2), 221-234, 20204
72Investigating Consumers' Smart Experience (sec), Smart Servicescape, And E-service Quality (e-sq) During Covid-19 Pandemic: A Study Of Smes In West SumateraKonferensi Nasional Klaster dan Hilirisasi Riset Berkelanjutan (KN-KHRB …, 20200
73Halal Awareness Pada Generasi Milineal: Yay Or Nay?Pariwisata Halal Ekosistem Transformasi, 262, 20200
74Analisis Keputusan Pada Ritel Dengan Posistioning Lokal Di Kota PadangJurnal Manajemen Stratejik dan Simulasi Bisnis, 21-48, 20200
75Pengaruh Family Business Image Promotion Soraya Bedsheer Terhadap Social Media Engagement Dengan Brand Authenticity Dan Consumer-company Identification Sebagai Variabel MediasiJurnal Apresiasi Ekonomi, 221-234, 20200
76Exploring The Effects Of An Islamic Branding Strategy For Non-food Products In IndonesiaInternational Journal of Islamic Marketing and Branding 4 (2), 131-145, 20200
77A Study On Consumers’ Smart Experience Co-creation (sec) In Social Media Marketing During The Covid-19 Pandemic Era-0
78Exploring The Effects Of Islamic Religious Images And Product Quality In Selling Non-food ProductsThird Padang International Conference On Economics Education, Economics …, 20193
79Upaya Membangun Kemandirian Ekonomi Penyandang Disabilitas Di Sumatera Barat: Suatu Pendekatan Pemasaran Dan Inovasi ProdukJurnal Hilirisasi IPTEKS 2 (4. a), 415-422, 201910
80Pengaruh Customer Relationship Management Terhadap Customer Loyalty Melalui Customer Satisfaction (studi Pada Pelanggan Go-jek Di Kota Padang)Ekonis: Jurnal Ekonomi dan Bisnis 21 (2), 20193
81Penerapan Mobile Marketing Dan Perbaikan Packaging Pada Umkm Sumatera Barat Tepung Dan Olahan Sala Uni JamilaJurnal Hilirisasi IPTEKS 2 (3), 201910
82An Examination Of Islamic Verbal And Non-verbal Communication In Retail StoresLanguage in Disruptive Technology, 34, 20190
83Pengaruh Service Quality, Food Quality, Dan Perceived Value Terhadap Consumer Satisfaction Dan Behavioral IntentionsJURNAL MANAJEMEN DAN BISNIS INDONESIA 5 (2), 193-203, 201937
84Exploring The Effects Of An Islamic Branding Strategy For Non-food Products In IndonesiaInternational Journal of Islamic Marketing and Branding 4 (2), 131-145, 20190
85Repositioning Karya Persatuan Penyandang Disabilitas Indonesia (ppdi) Kota Padang Dengan Strategi Imc Dan Standarisasi ProdukWarta Pengabdian Andalas 26 (4. b), 20193
86Entrepreneurship Education And Nascent Entrepreneurship: A Qualitative StudyAMAR (Andalas Management Review) 3 (2), 28-43, 20194
87Some Perspectives On Food Security For Children; The Case Of Rendang For Kids In West Sumaterapusat penelitian dan pengabdian pada masyarakat Politeknik Pertanian Negeri …, 20190
88Analisis Pengaruh Electronic Word Of Mouth Dan Servicescape Terhadap Revisit Intention Yang Dimediasi Oleh Destination Image (study Pada Objek Wisata Di Kota Payakumbuh)Universitas Andalas, 20193
89Pengaruh Service Quality, Food Quality, Dan Perceived Value Terhadap Behavioral Intention Dengan Consumer Satisfaction Sebagai Variabel Intervening Pada Restoran Pongek Or …J. Manaj. Dan Bisnis Indones 5 (2), 193-203, 201915
90Do Wording And Language On Packaging Matter? A Product Positioning Approach4th International Seminar on Linguistics (ISOL-4), 20190
91Pengaruh Service Quality, Food Quality Dan Perceived Value Terhadap Consumer Satisfication Dan Behavioral IntentionsJurnal Manajemen dan Bisnis Indonesia, 125-137, 20190
92Entrepreneurship Education And Nescent Entrepreneruship: A Qualitative StudyAndalas Management Review, 28-43, 20190
93Sala Lauak Piaman Siap 'naik Kelas'-0
94Pengaruh Customer Relationship Management Terhadap Customer Loyalty Melalui Customer Satisfication (studi Pada Pelanggan Go-jek Di Kota Padang)Ekonis: Jurnal Ekonomi Dan Bisnis, 63-68, 20190
95Wanita Dalam Bisnis Keluarga: Subjek Atau Objek?Ekonomi Wanita Riset-Riset untuk Kebijkan, 362, 20190
96Hate And Love Feeling To Neighnour Countries: Why Indonesian People Boycott Malaysian ProductsProceeding Of The 1st International Conference On Asean (Ic-Asean), 20190
97Exploring The Effects Of Islmaic Religionus Image And Product Quality In Selling Non-food ProductsProceedings of the Third Padang International Conference On Economics …, 20190
98An Examination Of Advertising Value In Building Brand Awareness By Using Mobile Marketing: The Case Of Traditional Food Brands Targeting Children In West SumatraBantuan Penelitian fakultas, 20190
99A Study Mobile Marketing In Food Products Targeting ChildrenThe 4th International Conference on Busniness and Economic, 20190
100Some Perspectives On Food Security For Children: The Case Of Rendang For Kids In West SumateraConference Proceeding 3rd International Conference on Security on Food …, 20190
101Effects Of Perceived Ease Of Use, Perceived Usefulness, And Perceived Risk On Customer Interests Of Using Mobile Banking Services With Gender As Moderating Variables (study On …International Journal of Innovative Science and Research Technology 4 (4 …, 20194
102Strategi Inkubasi Bisnissuatu Startup Digital Di Sumatera Barat: Model Pengembangan PasabaruJurnal Hilirisasi IPTEKS 1 (4. a), 182-190, 20187
103Karajoelok.com Program Komputer-0
104Strategi Inkubasi Bisnissuatu Startup Digital Melalui Model Pengembangan Pasabaru Di Sumatera BaratJurnal Hilirisasi IPTEKS Vol 1 (4), 20186
105Boycotting Foreign Products: A Study Of Indonesian Muslim ConsumersJournal of Islamic Marketing 8 (1), 16-34, 201762
106Perumusan Islamic Marketing Strategy Pada Produk Umkm Sumatera Barat Melalui Analisa Keputusan Pembelian Konsumen Yang Berbasis Health Consciousness, Ethnocentrism Dan ReligiosityBantuan Penelitian fakultas, 20170
107Boycotting Foreign Products: A Study Of Indonesia Muslim ConsumerJournal of Islamic Marketing, 16-35, 20170
108Investigating The Reasons Muslims Boycott Foreign BrandsPhD Theses, The University of Western Australia, 20152
109Reinventing Religiosity In Minangkabau SocietySimposium Antarbangsa Muafakat Minang, 170-175, 20146
110Exploring The Effects Of Following Islam On Consumer Boycotts Of Foreign BrandsThe Fifth Global Islamic Marketing Conference, 601-611, 20140
111Young Muslim Customers And Boycott Of Foreign ProductsThe 4th Global Islamic Marketing Conference, 501-505, 20130
112Customer Response To Foreign Brands: Some New Insights From Muslim CustomersWestern Australia Indonesia Forum (WAIF), 20130
113The Way Industries And Their Managements Cope With The Issue Of Climate Change: The Case Of Australian PaperJournal Management Andalas University 5 (3), 1-15, 20090
114International Business Operations And Environments Of Krispy KremeJournal Management Andalas University 5 (2), 16-30, 20090
115Transformasi Usaha Kecil Menengah Melalui Innovation OutcomesFakultas Ekonomi Universitas Andalas0
116Warta Pengabdian Andalas-0
117Effects Of Perceived Ease Of Use, Perceived Usefulness, And Perceived Risk On Customer Interests Of Using Mobile Banking Services With Gender As Moderating Variables (study On …-0
118Effects Of Perceived Ease Of Use, Perceived Usefulness, And Perceived Risk On Customer Interests Of Using Mobile Banking Services With Gender As Moderating Variables (study On …-0
119Transformasi Usaha Kecil Menengah Melalui Innovation OutcomesFakultas Ekonomi Universitas Andalas, 00
120Pengaruh Service Quality, Food Quality, Dan Perceived Value Terhadap Behavioral Intentions Dengan Consumer Satisfaction Sebagai Variabel MediasiAssets: Jurnal Ekonomi, Manajemen dan Akuntansi 9 (2), 125-1370
121Pengaruh Service Quality, Food Quality, Dan Perceived Value Terhadap Behavioral Intentions Dengan Consumer Satisfaction Sebagai Variabel MediasiAssets: Jurnal Ekonomi, Manajemen dan Akuntansi 9 (2), 125-137, 05
122The Effectiveness Of Islamic Branding In Non-food Products For Indonesian Muslim Consumers'Hibah Penelitian, 00
123The Role Of Social Capital In Innovation And Performance: Evidence From Women Owned Smes In A Matrilineal SocietyJurnal Manajemen Universitas Bung Hatta 19 (2), 129-135, 00
Paten/HKI
#KategoriJudulPemegang Hak PatenTanggal PublikasiNomor Publikasi
1Desain IndustriKurnia BakeryLPPM Universitas Andalas2023-04-10A00202301382
2Hak CiptaBuku Manajemen Pemasaran Di Era DigitalLPPM Universitas Andalas2023-12-22EC002023137526
3Desain IndustriPalve CakeLPPM Universitas Andalas2023-04-10A00202301379
4Desain IndustriDapoer MaloweLPPM Universitas Andalas2023-04-10A00202301387
5Desain IndustriBakpao Mutiara HijauLPPM Universitas Andalas2023-04-10A00202301384
6Hak CiptaBuku Perilaku Konsumen MuslimLPPM Universitas Andalas2023-12-28EC002023140358
7Desain IndustriDonat DeviLPPM Universitas Andalas2023-04-10A00202301381
8Desain IndustriSepatu RumselLPPM Universitas Andalas2023-04-10A00202301386
9Desain IndustriRuri CookiesLPPM Universitas Andalas2023-04-10A00202301383
10Hak CiptaBuku Pengantar Manajemen Dalam Konteks Umkm Dan Start-upLPPM Universitas Andalas2023-12-28EC002023140357
11Desain IndustriAutie Cake & BakeryLPPM Universitas Andalas2023-04-10A00202301380
12Desain IndustriAmerican BakeryLPPM Universitas Andalas2023-04-10A00202301388
13Desain IndustriSepatu HeroLPPM Universitas Andalas2023-04-10A00202301385
14Desain IndustriSinar Kurnia SuciLPPM Universitas Andalas2023-01-03A00202204969
15Hak CiptaBudgetingLPPM UNIVERSITAS ANDALAS2021-11-09EC002022113728
16Desain IndustriMami TaylorLPPM Universitas Andalas2022-12-29A00202204972
17Hak CiptaSegmenting, Targeting Dan PositioningLPPM UNIVERSITAS ANDALAS2021-11-12EC002022113734
18Desain IndustriHerman ShoesLPPM Universitas Andalas2022-12-29A00202204965
19Desain IndustriManto TaylorLPPM Universitas Andalas2022-12-29A00202204974
20Desain IndustriSuci FloristLPPM Universitas Andalas2023-01-03A00202204977
21Desain IndustriWiwi GaleryLPPM Universitas Andalas2022-12-29A00202204957
22Desain IndustriTuti CollectionLPPM Universitas Andalas2023-01-03A00202205005
23Hak CiptaPenyandang Disabilitas Mampu Berkarya NyataLPPM UNIVERSITAS ANDALAS2021-11-02EC002022113732
24Desain IndustriSusu Kedele MentariLPPM Universitas Andalas2022-12-29A00202204973
25Desain IndustriAung AdvertisingLPPM Universitas Andalas2022-12-29A00202204970
26Desain IndustriUsaha Percetakan AstailiLPPM Universitas Andalas2022-12-29A00202204978
27Hak CiptaBelajar Tentang Hidup Dari Bisnis Kue Adit Dan MamaLPPM UNIVERSITAS ANDALAS2021-11-10EC002022113735
28Desain IndustriGeha PratamaLPPM Universitas Andalas2022-12-29A00202204964
29Desain IndustriSusu KedeleLPPM Universitas Andalas2022-12-29A00202204973
30Desain IndustriAnyaman Seni RimbaLPPM Universitas Andalas2023-01-03A00202204975
31Hak CiptaMarketing Plan By Dessy Kurnia SariLPPM UNIVERSITAS ANDALAS2021-10-26EC002022113715
32Hak CiptaMotivational Speech By Frbrianti SyafitriLPPM UNIVERSITAS ANDALAS2021-11-02EC002022113733
33Desain IndustriWn CakeLPPM Universitas Andalas2022-12-29A00202204968
34Desain IndustriKonveksi AtikLPPM Universitas Andalas2022-12-29A00202204976
35Hak CiptaPenyandang Disabilitas Mampu Berkarya Dan Berhak Diterima Di MasyarakatLPPM UNIVERSITAS ANDALAS2021-11-12EC002022113736
36Desain IndustriBrownies ImutLPPM Universitas Andalas2022-12-29A00202204962